Saturday, April 5, 2008

Old French(-Canadian) Whore

Few things get on my nerves like modern moralizing. Not because it's nosy, or faddish, or state-imposed (though none of these help), but because it lacks one crucial element: morality. Whether the campaign is anti-drinking, anti-drugs, or even anti-sex, things always come down to one all-important concern: health. In other words, screw your immortal soul, just keep an eye out for your liver and any embarrassing rashes. In fact, I guarantee you that in this godless age, the Ten Commandments would make a comeback, and big time, if it could somehow be proven that worshipping false idols increases bad cholesterol.

All of which leads me to the latest example that grits my teeth: a public service announcement, paid for by the Quebec government, being run endlessly on local radio. The ad is about the importance of having a designated driver. Well, that's not quite right. It's about how designated drivers can still have hot one night stands. The ad in full: A beautiful woman (well, she sounds beautiful!) tells her girlfriend she met a stranger at a bar the night before, and he was a designated driver, which is just sooo sexy, so she invited him home - the rest is left to our imagination, but it's quite clear they didn't busy themselves drafting MADD pamphlets.

Look, I'm not asking that the government broadcast Dawn Eden's articles (though wouldn't that be nice!), but at the very least could they please refrain from actively campaigning for empty, soul-destroying one night stands?

I don't care if they test negative til the cows come home, I for one do not look forward to living in a province full of healthy old whores!

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